How Can We Use Social Media To Spread The Word About Water Issues?

Written By: Laurel Kruke, Sustainability Manager

Social media is here to stay, and in today’s world, everyone, especially Millennials, use social media (Facebook, Twitter, Instagram) to get information about news, politics, and world events. While getting news is not the main reason people use social media, it is a by-product of just being on sites like Facebook. For example, younger social media users will go on Facebook for a variety of reasons, but while they are there, they are more likely to click on news articles and posts from their friends. This immediate, variety-filled resource engages the younger demographic in a different way than their older generational counterparts.

Beyond the Mirage, an innovative online platform that can help people share the story of water issues with their social media networks. The team behind Beyond the Mirage used the research about Millennial use of social media networks and created an interactive website where users can view short video clips about water, piece them together to create their own mini-documentary, and then post and share them on various social media sites. The idea behind their strategy is to engage people in ways that they are already familiar with and utilizing frequently (Facebook and Twitter), and get more people involved in the conversation.

Beyond the Mirage is available to watch on Amazon.com; check here for details. This is a great way to share information and begin the conversation about our water challenges in the Southwest. This tool can be used in a variety of ways, including in the classroom, as a way to use social media in an educational, interesting way and engage students in water issues that will impact their future.